Sun
10
Aug
10:45 am

Getting Indexed Fast in Google

A lot of people seem to think it takes weeks (or even months) to get indexed in Google, but that’s just not true. Almost anyone can get his or her site crawled and indexed in two weeks or less - sometimes you can even be listed in the Google index in as little as a few hours!

Google Indexing Count The Ways

There are several ways to get indexed quickly. All of them involve getting links to your site on other sites that have high PageRank, or sites that are updated often and get crawled frequently by search engine spiders.

It’s free to do this. There are plenty of ways to get these types of links to your site without paying a penny. One of the easiest ways to get indexed quickly is to ping your site. You don’t have to own a blog to ping your site at places like pingoat.com or Pingomatic.com.

Just add your site’s name and URL, and leave the RSS feed link blank. (It’s not necessary.) Sometimes this technique alone can get you indexed in a day or two. Next, you should submit your link to various social bookmarking sites.

These sites get crawled several times a day, so they can be a very good way to get your own site crawled and indexed quickly. You should get an account at all of the major bookmarking sites. Don’t miss StumbleUpon, Digg, Furl, del.ico.us, and Slashdot.

Press Releases

Press releases can be very helpful in getting your site crawled and indexed quickly. Most of the more popular press release sites have good PageRank, get crawled often, and can even get your press release posted on a number of different sites that borrow news from the PR directories. Sometimes it can be worth submitting a press release simply for the ease and speed of being indexed.

Article Directories

Article marketing is another way to get indexed fast. Submitting an article or two can also help you get backlinks, better PageRank, and targeted traffic to your site. A lot of article directories have very good PageRank, so it definitely has benefits other than just quick indexing.

Blog Commenting

Blog commenting can be a very good way to get indexed quickly. You’ll need to find blogs that don’t have the “nofollow” tag, because blogs that have “nofollow” won’t let search engines crawl the links anyway.

This is debated by SEO experts – some saying the “nofollow” tag doesn’t even matter, since some search engine spiders ignore them anyway. Others claim you might get a small amount of traffic from the blogs themselves, but “nofollow” blogs will do nothing to help you get indexed faster.

Search Engine Spiders

You should also make sure you do all you can to maximize the ability of spiders to crawl your site. You should have links that are easy to find and follow, use text links instead of only image links, don’t use Flash or image maps unless you also have text links for spiders to follow, and make sure you keep your site as clean as possible. Having too many links on your main page can confuse spiders, and your site may not be indexed properly.

Forum Marketing

Forums often get crawled on a regular (daily) rotation since the content is updated often. Popular forums have had posts on their site show up on Google just minutes after they’re posted! It’s very common for posts on very popular forums to be in Google in under 24 hours. Posting a small link in your signature on some of these forums can help you get your site indexed quickly.

Link Exchange

Finally, you can exchange links with other webmasters in your niche. Not only is this a great way to build backlinks, but if their sites get crawled often, you’ll be adding to the chance that your site will be crawled and indexed quickly, too. Link exchanges won’t penalize your site, either – unless you amass too many, too soon – so stick with organic growth (a few a day) and it won’t put up any red flags for the search engines.

Sun
3
Aug
11:38 am

Don’t Let AdWords Get Out of Control

AdWords can be a very difficult thing to master. Many people have to spend thousands of dollars before they can figureout how to make money. Other people will never become profitable, and give up after losing a large amount of money.

Adwords Vigilance

In order to have the best chance at being profitable, you have to learn to be extremely vigilant about your campaigns. You have to monitor them carefully, and always end campaigns that stay unprofitable for a long period of time.

CTR Monitoring

One of the first things you should monitor is your CTR. If your click through ratio is very poor, your ads will cost more. It will take more money for the same number of clicks your competitors might get if they have a better CTR.

If your CTR is too low, you need to tweak your ad. You need to look at the text your competitors are using, and attempt to make it better. Try to get inside the minds of your visitors, and think about what they’re looking for when they search for a particular word or phrase.

Split Testing Your Ads

Use AdWords’ split-testing setting to test multiple versions of your ads, and use the best ones.

Keep an eye on your quality score (QS). If your score is too low, then you need to do a few things to get your quality score up.

The higher your QS is, the less you’ll have to pay for your clicks, and the more profit you can potentially make. The quality score takes several factors into account for its ranking algorithm, and Google doesn’t release the details of every single one.

Adwords Advice

They give you a little general advice, but it’s not really enough for most people to dominate AdWords right out of the bat. After a lot of experimentation, many experts have come up with some guidelines than can help improve your quality score.

Make sure you have each campaign’s keyword phrases on the landing page itself. Don’t use the keyword “golf carts” if the word “carts” doesn’t appear anywhere on the page. That could bring your quality score down.

Your landing page shouldn’t be a single page with no internal links. Google doesn’t seem to favor single page landing pages. Add links to relevant products, articles related to the niche, or pages such as a privacy policy, terms of service, and a contact page.

Keep your campaigns to a few highly related keyword phrases each, such as one for the product name only, another for long tail phrases, and a third for more broad keywords. You should make sure you target those keywords in your ad.

If you have “golf clubs,” “golf bags,” and “golf club warmers” as your keyword phrases, you should try to use at least one of those phrases in your ad. You might have something like “Golf Clubs, Bags, and Accessories” in your ad. The words people search for will appear in bold in your ad, so the more you have in your ad, the more likely it is to be clicked.

Finally, you should carefully track conversions. Make sure you have a way to track which traffic came from AdWords if you’re sending traffic from more than one source. Conversions are ultimately the most important factor in the success or failure of your AdWords campaign.

Sun
27
Jul
10:49 pm

Internet Marketing On the Cheap

Is it necessary to have money to make money?

The short answer is, “No.” You can effectively start an Internet marketing career without a spending a single penny. All you need is a computer and an Internet connection, which does mean laying out some money, but we’re assuming you have those two tools already.

Affiliate Marketing

Many a marketer has gotten his or her start as an affiliate marketer. Aside from shuffling around in your attic to find something you can sell for a profit on eBay, affiliate marketing is your best bet for a zero-dollar start-up business in the Internet marketing industry.

Its free to start.

All you need is a free ID that you can get on PayDotCom, Amazon, Commission Junction, LinkShare, or ClickBank (to name a few), and the ability to learn about free traffic sites and you can begin generating an affiliate income without taking a penny of your money stashed in pocket.

Don’t exagerate and try to do it 100% free.

That said, it’s best if you save a few dollars here and there to invest in some tools that are going to make your Internet marketing efforts a whole lot easier. For instance, you could sit around and brainstorm for five days to get a list of keywords – or, pay for a one-day subscription to WordTracker and harvest thousands of keywords in less than an hour.

A sub-domain for free or your own domain for $

You could also use nothing but web 2.0 social sites that are free, such as MySpace or Squidoo, to host your content and affiliate links. Or, you could pony up the $9.95 one-time fee for a domain name and $6.95 a month for hosting and have your own business presence on the ‘net.

You can also spend days and weeks searching for information about how to do a task that will help you make money as an Internet marketer – such as how to master pay per click advertising.

Or, you can invest in a step-by-step guide t shorten your learning curve. What most marketers suggest is to take a look at your budget and see what you have to invest. If you have to start out with nothing, go for it – but set aside a few of your profits to pour back into your online efforts.

Everything you’ll invest in is built to ease your workload and hasten the procedures, so your income will increase faster and with less input from you as you learn to wield these tools in your favor.

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